Palo Alto, CA (PRWEB) November 10, 2011
Decision Management Solutions, a leading provider of decision management, predictive analytics and business rules services, today announced the results of a survey of over 200 business and technical professions on the opportunities and challenges for organizations in adopting cloud-based predictive analytics. The survey is part of a multi-stage study on cloud-based predictive analytic solutions hosted on Smart Data Collective, a leading online community for data professionals moderated by Social Media Today LLC. Study findings and survey results will be presented in a webinar on Thursday, November 10, 2011 at 10:00 a.m. PT, 1:00 p.m. ET, hosted by James Taylor, CEO of Decision Management Solutions, and will include short presentations from each of the research sponsors. Registration for the webinar and the study whitepaper, survey results, webcasts and podcasts is free at http://smartdatacollective.com/predictive-analytics-cloud-registration
The survey asked respondents to rate the importance of five areas of opportunity for cloud-based predictive analytics:
????Using the cloud to deliver predictive analytics-enabled ?Decisions as a Service? solutions
????Embedding Predictive Analytics in SaaS and cloud-deployed applications
????Using the cloud to deliver predictive analytics to non-cloud applications across the enterprise
????Building predictive analytics against data in the cloud
????Using cloud to deliver elastic compute power for building predictive analytic models
80% of companies have specific plans to adopt or are already using Predictive Analytics. More than 2/3 of respondents see all five cloud-based predictive analytic scenarios as being potentially important to their organizations, but none of the five scenarios is as yet widely adopted. Companies plan to use these solutions primarily to acquire, target, develop and retain customers.
?Predictive Analytics has not hit the mainstream yet because most businesses see at as a fairground voodoo magic trick to be marveled at, and then go back home to regular business. For those that see potential the entry barrier can seem too high so that only the largest and the bravest businesses venture forth. Using a cloud-based model to address Predictive Analytics may be the solution to this vicious cycle,? commented Gagan Saxena, CIO Apple Vacations, a survey participant.
Companies with the most experience with predictive analytics were more likely to have plans to adopt more cloud-based predictive analytic solutions and much less likely to have performance or privacy concerns about the solutions. The gap between these early adopters and their competitors is likely to widen as these early adopters were also much more likely to effectively embed predictive analytics in operational systems, recognize and value the deployment agility and cost reduction inherent in cloud-based predictive analytics solutions and take advantage of ?big data? from the cloud.
?The more companies use cloud-based predictive analytic solutions the more they like them and the less they worry about it,? reported Mr. Taylor. ?These early adopters are positioning themselves to take increasing advantage of this exciting class of solutions, potentially widening the competitive gap between them and slower adopters.?
Other survey results included:
Customers were the clear focus of companies? plans in predictive analytics, cloud and for the two technologies in combination.
Financial Services and Retail Banking were the industries reporting the most impact to date from predictive analytics.
Telcos showed the most aggressive plans with more than 2/3 having specific plans to adopt predictive analytics.
Healthcare delivery organizations were clear laggards with over 40% having no plans at all for predictive analytics.
Executive management participation in the survey was strong, as were senior management across business, IT and analytics. IT management, however, had a low participation level.
Structured data and data pooled from multiple companies were the most widely valued for predictive modeling ? much more so than unstructured data such as text or social media data.
Study findings and survey results will be presented in a webinar on Thursday, November 10, 2011 at 10:00 a.m. PT, 1:00 p.m. ET and will include short presentations from each of the research sponsors. Registration for the webinar and the study whitepaper, survey results, webcasts and podcasts is free at http://smartdatacollective.com/predictive-analytics-cloud-registration
Research sponsors are Clario Analytics, FICO, Predixion Software, Opera Solutions, SAS, Teradata and Toovio. For more information please contact Meri Gruber, VP Business Development at info@decisionmanagementsolutions.com.
About Decision Management Solutions
Decision Management Solutions is the leading professional services firm specializing in Decision Management, a proven approach for rapid and cost effective deployment of predictive analytics and business rules technology in operations. http://www.decisionmanagementsolutions.com
About SmartData Collective
SmartData Collective is a blogger-based, peer-to-peer community for leading enterprise executives and business intelligence professionals to share their collective industry knowledge. http://www.smartdatacollective.com
About Clario Analytics
Clario Analytics develops and markets analytic marketing solutions via a cloud-powered, Software-as-a-Service deployment model. http://www.clarioanalytics.com
About FICO
FICO delivers superior business rules management, predictive analytics, and optimization solutions that drive smarter decisions. Our innovative products include the FICO? Score, along with industry-leading decision management software that our clients use to power billions of decisions each day. http://www.fico.com
About Opera Solutions
Opera Solutions creates and provides ongoing delivery of a suite of advanced Big Data analytics solutions that grow profits and create strategic advantage for top tier public and private sector customers globally. http://www.operasolutions.com
About Predixion Software
Predixion Software develops collaborative predictive analytics solutions that are fully integrated with Microsoft Corp.’s BI platform delivering easy-to-use, enterprise class predictive analytics in the common interfaces of Excel? 2010, SharePoint? and other portals. http://www.predixionsoftware.com
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. SAS provides a complete portfolio of business analytics capabilities in the cloud?data management, reporting, analytics and pre-built industry solutions. http://www.sas.com/solutions/ondemand
About Teradata
Teradata is the world’s leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. http://www.teradata.com
About Toovio
Toovio is a real-time marketing solution provider that drives sales, increases retention, and enhances customer interactions by empowering marketers with “decisions as a service.” Toovio’s prescribed approach enables organizations of all sizes to create personalized, consistent, and contextual marketing interactions across every channel. http://www.toovio.com
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Find More Apple Computer Press Releases
Los Angeles, California (PRWEB) October 26, 2011
The Internet Publishing and Broadcasting industry presents an alluring opportunity, according to IBISWorld, the nation?s largest publisher of industry research. The industry proved extremely resilient to the effects of the 2009 recession, and in fact the consequent drawback and subsequent redistribution of advertising dollars out of print media had a slightly net positive effect. According to IBISWorld, the industry should continue to grow rapidly as advertisers extend the trend of shifting resources toward the internet and as mobile internet service expands opportunities for consumption. Revenue is expected to grow at an average annual rate of 9.9% over the next five years, reaching $ 64.9 billion in 2016.
The Internet Publishing and Broadcasting industry presents an alluring opportunity. Whilst the four largest companies in the industry (Google Inc., Facebook, Apple Computer, Inc.., and Yahoo) control a large stake of industry revenue, the industry has minimal barriers, consistent average profitability of 17.0% and almost unlimited upside, according to IBISWorld. Its revenue has grown at an annual average of 22.5% since 2006.
In recent years, the Internet Publishing and Broadcasting industry overcame the hurdle that deterred its inception and led to its eventual crash: monetization. Advertising spending has begun to catch up with advertising space, injecting almost $ 30 billion into the industry in 2011. That number is set to increase further as firms transition brand-building campaigns from old media to new; such advertising comprises 90.0% of all advertising spending, yet still makes up a relatively small portion of internet ad spending. At the same time, the growing popularity of mobile internet connections will vastly increase the amount of advertising that individuals will be exposed to and will further entice advertising dollars. The industry is projected to grow at an average of 9.9% annually for the five years to 2016, with revenue totaling $ 64.9 billion that year.
The vast majority of that growth is expected to come from increased advertising expenditures.
As for the paid-content market, the picture has not been so rosy. While Apple has been able to capitalize on the success of their consumer electronics and integrated iTunes store to earn healthy returns selling music and video over the Internet, other firms have found themselves caught up in negotiations with content owners and consumers’ general unwillingness to pay for intangible goods. Younger generations are increasingly unwilling to pay for intangibles, making future growth prospects for the paid-content business dim. Paid-content currently accounts for 9.7% of industry revenue, and this number is expected to shrink as growth in advertising offsets a stagnant paid-content market.
According to IBISWorld analyst, David Grimes, the industry is doing well. ?Revenue is up dramatically in 2011, 24.2% from the year before, to $ 40.4 billion dollars,? says Grimes. ?While the majority of the growth in the industry will filter to the advertising networks that connect advertisers with content sites, competition between the ad networks should drive an increasing amount of money to the content providers themselves.?
For more information, download the full report from IBISWorld on the Internet Publishing and Broadcasting industry
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Recognized as the nation?s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.
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